The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Experiential & Installations / Experiential & Immersive
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper Category: Experiential & Installations / Experiential & Immersive
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany
Client: MIDEA Category: Experiential & Installations / Brand Installations
Dirty Talking Trash Cans
Agency: BBDO Nordics / Malmö
Client: City of Malmö Category: Experiential & Installations / Experiential & Immersive
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Experiential & Installations / Experiential & Immersive
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Installations / Brand Installations
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
Window Shopping
Agency: Rethink + IKEA
Client: IKEA Category: Experiential & Installations / Brand Installations
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Experiential & Installations / Brand Installations
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Experiential & Installations / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential & Installations / Experiential & Immersive
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands Category: Experiential & Installations / Experiential & Immersive
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Experiential & Installations / Experiential & Immersive
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Experiential & Installations / Experiential & Immersive
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client: Sea Shepherd Category: Experiential & Installations / Experiential & Immersive
Tweet Scarves
Agency: DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client: Twitter Category: Experiential & Installations / Experiential & Immersive
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential & Installations / Experiential & Immersive
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential & Installations / Experiential & Immersive
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Experiential & Installations / Experiential & Immersive
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label Category: Experiential & Installations / Experiential & Immersive
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Experiential & Installations / Experiential & Immersive
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Experiential & Installations / Experiential & Immersive
Bury The Bills
Agency: Havas New York + NYC Pride / New York
Client: NYC Pride Category: Experiential & Installations / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Experiential & Installations / Experiential & Immersive
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Experiential & Installations / Brand Installations
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Experiential & Installations / Brand Installations
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands Category: Experiential & Installations / Brand Installations
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Experiential & Installations / Brand Installations
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Experiential & Installations / Brand Installations
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential & Installations / Brand Installations
The Conspiracy Wall
Agency: Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client: Prime Video (The Boys) Category: Experiential & Installations / Brand Installations
The Cast Away
Agency: AlmapBBDO / São Paulo + Compañia / Sao Paulo + Cabaret / São Paulo
Client: UN Global Compact Category: Experiential & Installations / Brand Installations
Famiglia Heinzzola
Agency: Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer
Client: Heinz Category: Experiential & Installations / Brand Installations
Award:
2023 Out of Home Gold Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH004G
Award:
2023 Out of Home Gold Pencil
Agency:
Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH005G
Award:
2023 Out of Home Gold Pencil
Agency:
Pereira O'Dell / New York + MIDEA, US / Parsippany
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH003G
Award:
2023 Out of Home Silver Pencil
Agency:
BBDO Nordics / Malmö
Client:
City of Malmö
Title:
Dirty Talking Trash Cans
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH018S
Award:
2023 Out of Home Silver Pencil
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH019S
Award:
2023 Out of Home Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH017S
Award:
2023 Out of Home Bronze Pencil
Agency:
Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH028B
Award:
2023 Out of Home Bronze Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH029B
Award:
2023 Out of Home Bronze Pencil
Agency:
Rethink + IKEA
Client:
IKEA
Title:
Window Shopping
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH025B
Award:
2023 Out of Home Bronze Pencil
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH026B
Award:
2023 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH027B
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH064M
Award:
2023 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH065M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Kitchen / Oslo + Tina Agent / Oslo
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH066M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH067M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH068M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH069M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client:
Twitter
Title:
Tweet Scarves
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH070M
Award:
2023 Out of Home Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH071M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH072M
Award:
2023 Out of Home Merit Award
Agency:
AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Anti-Harassment Glasses
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH073M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client:
Carling Black Label
Title:
Bride Armour
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH074M
Award:
2023 Out of Home Merit Award
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH075M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH076M
Award:
2023 Out of Home Merit Award
Agency:
Havas New York + NYC Pride / New York
Client:
NYC Pride
Title:
Bury The Bills
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH077M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH078M
Award:
2023 Out of Home Merit Award
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH055M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH056M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Kitchen / Oslo + Tina Agent / Oslo
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH057M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH058M
Award:
2023 Out of Home Merit Award
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH059M
Award:
2023 Out of Home Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH060M
Award:
2023 Out of Home Merit Award
Agency:
Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client:
Prime Video (The Boys)
Title:
The Conspiracy Wall
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH061M
Award:
2023 Out of Home Merit Award
Agency:
AlmapBBDO / São Paulo + Compañia / Sao Paulo + Cabaret / São Paulo
Client:
UN Global Compact
Title:
The Cast Away
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH062M